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Thinking about entering a new African market? Before the first shipment moves, ask: 1️⃣ What are the country's import requirements? Different markets can have different permit, inspection, certification and documentation requirements. 2️⃣ What will the true landed cost be? Don't look at freight alone. Consider duties, taxes, clearing, handling, storage and final delivery. 3️⃣ Which transport mode makes commercial sense? The cheapest freight option isn't necessarily the most c